Timing your email blast properly can increase the open rate by as much as 50%. From years of successful email marketing experience, I can share what has worked best for me.
1. Day of the week - the best response rates for most businesses are on Tuesday and Wednesday. Why? It all comes down to the weekly routine most people follow, whether they know it or not.
Many people use their work email address for email blast subscriptions so they simply won’t see it on Saturday, Sunday or a holiday. Even those who subscribe Read more…
Successful email marketing is a lot more than buying a list, sending an email blast and hoping someone responds. If you have some basic skills, you can become an email marketing pro and not only successfully promote your own business, but can also help others.
The most important skill you need to be successful is the ability to Read more…
You’ve set up a website, built an e-mail blast list, researched great keywords and are following your SEO strategies, now how do you turn all that hard work into more customers? If you are in a service business it’s simple – just make sure that you have your contact information clearly presented on your website. If you are selling tangible goods, it takes a bit more work.
The key to converting web visits to sales is to make the process as easy as possible. The best way to Read more…
The term email blast has become synonymous with spam for some people. This is unfortunate because by following a few simple rules, you can avoid most spam pitfalls.
The most important way to avoid being labelled a spammer is to only send to people who have signed up for your opt-in list. That means that they asked to Read more…
Second only to creating your opt-in e-mail list, the most important aspect of any e-mail marketing plan is making your messages user friendly. Even though there are as many e-mail styles as there are people creating them, there are a few email marketing best practices to ensure that your reader sees what you intended.
1. Go Old School – the vast majority of marketing e-mails are HTML based. Why? Because it allows you to create Read more…
